Live Shopping

How to Promote Your Live Selling Event to Attract More Viewers

Live selling events are the future of e-commerce. To promote your event effectively, go live frequently, create a strategy, and use Stream Sage.

If you're in the world of e-commerce, then you've probably heard about live selling events. These events offer a more effective way of promoting your products and services than traditional e-commerce. Live shopping is the future of e-commerce, and live streaming is the future of marketing. In this article, we'll discuss how to promote your live selling event to get more viewers and boost your sales.

Consistency is Key - Go Live Frequently!

To attract more viewers to your live selling event, consistency is key. We recommend going live at least twice a month, with the ideal frequency being once or twice per week. By doing this, you can build your own community, and your followers will get used to the new way of shopping. With each live selling event, they'll become more engaged. When you have this kind of regularity, the conversion rate doubles and the watch time goes up by almost 50%.

Create a Strategy

To promote your live selling event effectively, you need to create a strategy. You need to think about what you want to achieve and how you will promote the event. Make sure that your strategy is clear and understandable for all involved parties. Ask yourself the following questions:

  • What do I want to achieve?
  • How will I achieve this goal?
  • Is my plan effective enough in achieving my goal?

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Get Your Viewers Excited

To get your viewers excited about your live selling event, you need to do a few things. First, invite viewers, and make sure they know they're getting exclusive access to your products and services. Offer time-limited deals, or an opportunity to win prizes by participating in contests during the event. Make it easy for guests to share their experiences with others on social media so they can invite more people who might not otherwise be aware of the event.

Promote the Show on All Your Channels

Promote your live selling event on all your channels: use social media and email marketing. Promoting a live streaming shopping event on social media is a great way to get people excited about it, especially if you have an engaged audience that's following you on various platforms. Use Facebook, Instagram, and Twitter to promote your live selling event by posting relevant content on these channels. You can also use hashtags and mentions to reach out to potential customers who are interested in buying the product or service being offered during the event.

Invest in Ads

Ads are an effective way to promote your event, but you have to use the right platform for it. When choosing a platform for ads, consider your target audience, how many people you want to reach with this ad campaign, and the features available on each platform, such as video capabilities. Paid ads can give you access directly to someone's feed without having any prior relationship with them whatsoever!

Stream Sage - Your Go-To Platform for Live & Video Selling

If you're looking for a great platform for live & video selling, look no further than Stream Sage. One of the standout features of Stream Sage is the ability to showcase your products in the stream, complete with mini pictures and descriptions, just like on your website. Viewers can easily add items to their cart with just one click and proceed to checkout, all without leaving the stream. Stream Sage streamlines the buying process and creates a more engaging and enjoyable shopping experience for your customers.


Collaborate with Influencers

Partnering with other influencers can help you quickly increase your overall reach. You can tap into two audiences at once--the audience that follows the influencer and the audience that follows your company or brand. Besides adding credibility to your products, partnering with other influencers can help you get in front of other shoppers who aren't familiar with your company or products.

Become a Live Shopping Pro

Maximizing the reach of your live selling event can seem daunting, but with the right strategies in place, you can successfully attract a larger audience and increase conversions. By consistently going live and engaging your followers, you'll build a loyal community that's excited to participate in your events. Make sure to create a clear strategy, promote your event on all your channels, and consider partnering with influencers or investing in ads to reach a wider audience. 

And when it comes to choosing a platform for your live selling, consider Stream Sage for its innovative features that can streamline the buying process and create an engaging shopping experience for your customers. With these tips and tricks, you'll be well on your way to a successful live selling event that generates excitement and drives sales. With Stream Sage's expertise and technology, you can revolutionize your e-commerce business and boost your bottom line. Reach out at

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