Live Shopping

How to Plan a Successful Live Selling Event for Your Ecommerce Business

Create a successful live selling event! Know your audience, keep it short, showcase selected products, and set the stage for great engagement and sales.

Live selling has become an increasingly popular way for businesses to reach out to customers, engage them, and ultimately drive sales. In this article, we'll be discussing some tips and tricks to make the most out of your live stream shopping events.

Consistency is Key: Best Practices for Live Selling

If you're looking to build a community around your live selling events, it's important to be consistent in your scheduling. We recommend going live at least 2 times a month, with the perfect frequency being 1-2 times per week. This helps to build familiarity with your audience and increases engagement, leading to higher conversion rates and watch time.

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Looking for a reliable platform to sell your products through live and video streaming? Look no further than Stream Sage! This platform offers various impressive features, such as the ability to display your products during the live stream, including mini-pictures and descriptions similar to those on your website. With just one click, viewers can add items to their cart and proceed to checkout without leaving the stream. Stream Sage simplifies the purchasing process and enhances the shoppable experience, making it more interactive and enjoyable for your customers.

Know Your Audience: Finding the Best Time to Go Live

To get the most out of your live selling events, it's important to schedule them at a time that's convenient for your target audience. Whether your target audience consists of students, first-time parents, or business women, knowing their preferences and habits can help you determine the best time to go live. Experiment with different times of day to see what works best for your audience. Stream Sage can also help you analyze your audience to see what they like and how they behave.

Keep it Short and Sweet: Tips for Broadcast Length

In general, it's best to keep your live selling events to around 30-60 minutes. This is because people's attention spans tend to be relatively short, but this can vary depending on the type of event. For example, if you're hosting a cooking class or a webinar, you may need to go longer to cover all the necessary information.

Promote Your Event: Maximizing Your Reach

To ensure that your live stream shopping event is well-attended, it's important to promote it on social media and via your newsletter at least one week in advance. During this time, give your audience a sneak peek of what they can expect during the live shopping event. One day before the event, make sure to pin the link to your Facebook posts, add it to your Instagram bio, and feature it as a banner on your main page. Consider investing in paid ads or a more holistic marketing campaign to attract new customers.

Special Occasions: Making Your Event Stand Out

Take advantage of special occasions, such as Black Friday, Valentine's Day, Easter, Mother's Day, and Boxing Day, to offer your customers a more customized experience. This can help you stand out from the competition and create a memorable experience that will keep customers coming back.

Create a Carefully Selected Collection to Showcase Your Products for Live Selling Event 

Your customers want to feel connected to the products they’re buying and the person they’re buying them from. Carefully select the items you want to showcase during the live shopping event and think about how you want to present them. Be thoughtful about how you group products together so that customers can see how different things work together. This will not only make your event more engaging, but it will also increase the likelihood of sales.

There's nothing more frustrating for customers than wanting to purchase an item that's out of stock. Ensure that the inventory you need will be available so you can fulfill your customers' purchases promptly. This also helps to avoid disappointment and frustration for customers who have tuned in specifically for your event.


Testing, testing… one, two, three!

If live selling is new to you, it can be nerve-wracking to get in front of a camera and sell to a large audience. Conduct a dress rehearsal with a small group of friends or loyal customers to ensure that you're comfortable with the technology, lighting, and sound quality. This is also a great way to gain confidence in chatting, selling, and answering questions from attendees. Even if you're an experienced live seller, always build in advance time for a technology check before going live to troubleshoot any issues that may arise.

Set the Stage: Tips for Your Broadcast Environment

Creating an engaging and visually appealing broadcast environment can help to keep your viewers interested and attentive. Start by checking your audio quality and making sure your sound is clear. Then, consider your lighting sources - the natural daylight is usually the best option. Finally, ensure that your video dimensions are appropriate for the platform you're using, such as YouTube.


Take Your Live Sales to the Next Level

Live stream shopping can be a powerful tool for engaging customers and driving sales. By following these tips and tricks, you can make the most out of your live selling events and create a memorable and effective experience for your customers. Remember to be consistent, know your audience, promote your event, and create an engaging broadcast environment, and you'll be on your way to success! 
If you have any questions about live streaming or want some help getting started, feel free to reach out at We can help you start a free live stream shopping experience within days!

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