Live Shopping

How to Host a Successful Live Selling Event: Tips and Techniques

Discover how to successfully host a live selling event with tips and techniques such as storytelling, cross-selling, and the Stream Sage platform.

Are you an ecommerce business owner looking for ways to boost sales and engage with your customers? Look no further than live selling! Live streaming shopping events are quickly becoming a popular way for businesses to connect with their customers in real time, creating a personalized and interactive shopping experience. In this article, we will be diving into the world of live selling, providing you with tips and tricks to make your live stream shopping event a success. From understanding your audience to storytelling and contests, we'll cover everything you need to know to make your live events stand out in the crowded ecommerce market. So whether you're a new or experienced seller, keep reading to learn how you can take your business to the next level with live selling.

Create a Compelling Story with Your Products

One of the most effective ways to convince your audience to buy your product is to use the power of storytelling. Rather than just talking about the basic features and parameters of the product, try to find a way to influence the imagination of your community. You can tell the story about the creation process or share your brand's DNA (like quality, tradition, exclusivity). This will help to make your products more appealing to your viewers.

Present Products in Sets and Cross-Sell

Live commerce is about bringing online and offline experiences together, so you can opt for sales techniques practiced in retail. Increase sales by presenting products in sets, cross-selling, and up-selling. Suggest to viewers: "If you already have that floral dress in the cart, this cardigan will go perfectly with it" or "For sensitive skin, it's best to combine this serum & this cream". To increase AOV (average order value), offer small accessories or product mini versions.


Engage Viewers with Polls and Surprises

To engage viewers, consider showing them two looks with one product and ask for votes in the comments for their favorite look. It works well for other industries besides fashion ecommerce, such as asking which product was the most appealing to them, which color they liked the most, or what else they would like to see. Additionally, prepare a surprise for the shoppable event such as a totally new product or color, a likable influencer or brand ambassador, or an ebook. This will give viewers the thrill of excitement and make them excited to participate in your future live shopping events.

Stream Sage - The Best Live Video Shopping Platform For 2023

If you're looking for a great platform for live & video selling - Stream Sage is the perfect solution that combines both goals. In the world of e-commerce, the ability to showcase your products in a way that is both engaging and enjoyable for your customers is essential. Stream Sage is the platform that makes this possible!


Showcase Your Products with Ease

One of the standout features of Stream Sage is the ability to showcase your products in the stream. This is done by including mini pictures and descriptions, just like on your website. This creates an immersive experience for your customers, allowing them to see your products in action before making a purchase.

Effortless Checkout Process

Stream Sage streamlines the buying process by allowing viewers to easily add items to their cart with just one click. This feature is unique to Stream Sage: customers can proceed to checkout without leaving the stream, resulting in a more enjoyable and seamless shopping experience.

Increase Engagement with Your Customers

By using Stream Sage, you'll be able to increase engagement with your customers in a way that is simply not possible on other platforms. The immersive experience created by the platform will keep your customers engaged for longer periods of time, resulting in increased sales and revenue.

Don't settle for a mediocre e-commerce experience - upgrade to Stream Sage today and watch your sales soar!

Remind Viewers that it's a Shoppable Event

During your live selling event, it's important to remind viewers that it's a shoppable event. This can be done every 15 minutes without being overly promotional. Just mention some basic features in one sentence such as "you can click on items on the bottom of your screen, you can check out more photos there, you can add them to the cart". People come and go during the live shopping event, and some of them may only hop in the middle. In the last few minutes of your event, remind viewers about Checkout.

Announce Contests and Quizzes

To keep your viewers engaged throughout your livestream shopping event, consider announcing a contest that will take place at the end of the event. Even something as simple as "how many products we showed you during this live?" or a question about one of the products can be effective. Viewers can answer your question in the live chat. Additionally, you can organize a quiz (about your brand or products) with small prizes or various discounts for correct answers.

Be Honest About Your Product Features

When it comes to live selling, it's important to keep it real and be honest about your product features. Share real reviews from your customers and consider having someone from your team talk about their experience with the brand and their favorite products. This will help to build trust with your viewers.

Invite Experts and be Patient

Once in a while, consider inviting an expert who can give value and knowledge to your customers by sharing some tips. It can be a stylist for fashion ecommerce, a dermatologist or make-up artist for beauty, an interior designer or home stager for home accessories, a dietician for food, or a parenting expert for baby care products. Finally, be patient. It takes time to create a huge success story in live stream selling.

Next Step: Generating More Revenue During Live Sales

Live selling can be a powerful tool for businesses looking to engage with their customers and boost sales. By being consistent with your live stream shopping events, understanding your target audience, and using storytelling and other techniques, you can create a unique and personalized experience for your viewers. Additionally, you can take advantage of special days, such as Black Friday and Mother’s Day, to stand out in the crowded retail market. Remember to keep it real, be honest about your product features, and don’t be afraid to experiment with different strategies to see what works best for you and your audience. With these tips in mind, you'll be well on your way to hosting successful live selling events.

With Stream Sage's expertise and technology, you can revolutionize your e-commerce business and boost your bottom line. Reach out at

Tell us your story, and let's see how we can serve you!


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