Choosing the right platform for your eCommerce business is crucial to creating engaging content pages and generating sales. In this content marketing blog, we'll be comparing two popular platforms: Stream Sage and Shoppable. We'll discuss their features, including shoppable content, digital display advertising, digital content creation, and more. We'll also provide evidence-backed data to help you make an informed decision. So, let's dive in!
Shoppable: A Solid Contender in the Digital Content Creation Space
Shoppable is a platform that excels in creating shoppable content and digital display advertising. Their primary focus is on turning digital content into shoppable experiences, mainly through shoppable videos. Shoppable enables users to seamlessly incorporate product information into videos and images, making it easy for customers to shop directly from the content.
By concentrating on shoppable video content, Shoppable offers a specialized approach to digital content creation, allowing eCommerce businesses to effectively engage with their customers. The platform's dedication to this specific content format ensures a user-friendly experience and provides an efficient way to create appealing and interactive content for your target audience.
Stream Sage: Revolutionizing Content Marketing
Stream Sage is a content engagement and monetization platform perfect for eCommerce businesses. One of its standout features is the ability to create shoppable online stores with live and video selling. With Stream Sage, you can transform your video content creators into sales machines.
The innovative platform allows viewers to purchase featured products directly from the video without leaving the stream. This seamless integration leads to direct sales, higher engagement, more conversions, increased awareness of your offerings, and ultimately, increased client lifetime value. Stream Sage is versatile and can be used for live streaming, videos, blogs - all kinds of content! It's perfect for Instagram content creators and other social media platforms.
To help you make an informed decision, consider the following evidence-backed data:
- Shoppable videos can increase conversions by up to 30% (Marketing Dive).
- 65% of brands that use shoppable content in their marketing strategy see a 190% increase in revenue (Business of Apps).
- 73% of consumers say videos are the best way to discover new products (HubSpot).
- Brands that use video marketing grow their revenue 49% faster than those that don't (Social Media Today).
- Live streaming and video content marketing can increase brand awareness by up to 80% (Oberlo).
In conclusion, both Stream Sage and Shoppable offer powerful tools for digital content creation and shoppable content. However, Stream Sage's comprehensive solution, seamless integration, and versatility make it the ultimate platform for your eCommerce business. By choosing Stream Sage, you'll be able to create engaging content that resonates with your audience, leading to higher conversions, increased brand awareness, and ultimately, business growth.