The retail industry is currently undergoing significant changes in product advertising as shoppable content gains popularity. Traditional formats such as blogs, video ads, lookbooks, and magazines are being replaced by more interactive, powerful, and memorable forms of content. Shoppable features make this content even more authentic by reducing the number of steps required for customers to transition from browsing to buying.
Shoppable content is not limited to just brands and publishers; it is accessible to any marketer looking to improve their sales. As an entrepreneur or small business owner, shoppable content can be an effective way to reach new customers, increase brand visibility and above all make it easy for customers to buy.
The benefits of using shoppable content are numerous:
“Mark and Spencer” has successfully integrated shoppable content marketing into its social media strategy. They used shoppable video content to showcase its products. For example, the brand created a series of videos featuring fashion influencers wearing its clothing. The videos were shoppable videos, meaning that customers could purchase the featured items directly from the video. This allowed M&S to engage with its customers in a more immersive and interactive way, while also driving sales.
M&S has also used shoppable content marketing on its website. The brand's "Style & Living" section features a range of articles that include links to purchase the products featured in the article. This approach allows M&S to provide customers with valuable content, while also making it easy for them to buy the products they are interested in.
Source: https://www.marksandspencer.com/c/style-and-living/outfits-for-men
Ritual Cosmetics is a brand that offers high-quality skincare products that are designed to enhance the natural beauty of their customers. One of the ways they have successfully marketed their products is through shoppable content.
Ritual Cosmetics has utilized Instagram shopping to make it easier for customers to purchase their products directly from the platform. By adding a shopping tag to their posts, they allow users to click on the products they are interested in and be taken directly to the product page.
Ritual Cosmetics has created a virtual try-on experience for its products that allows customers to see what the products look like on their skin before making a purchase. This is a highly interactive form of shoppable content that helps customers make informed decisions about which products to buy.
Source: https://www.instagram.com/ritualscosmetics/
Stream Sage, the premier shoppable content manager, is unequivocally the go-to platform for live and video selling. With its sophisticated features, Stream Sage offers an unparalleled ability to showcase your products in the stream, complete with miniaturized images and elaborate descriptions, reminiscent of your website. The advanced platform empowers viewers to seamlessly add their desired items to their cart with a single click and instantly proceed to checkout, without ever having to leave your stream. Stream Sage elevates the shopping experience for your esteemed customers by streamlining the buying process, resulting in a more immersive, engaging, and gratifying experience. Join Stream Sage today and revolutionize your live and video shopping experience!
Shoppable content is the future of ecommerce and a must-have for any brand looking to succeed in the digital age. With the rise of advertising digital and the need for a shoppable online store, incorporating shoppable video and content in marketing is essential. So why not start using shoppable content and offer your customers a Video for sale experience they won't forget? Reach out at support@streamsage.io to start your shoppable content journey today.