Live Stream Shopping: The Key to Building Customer Loyalty in Fashion

As technology continues to advance, the fashion industry is exploring new ways to connect with customers and provide them with a more engaging and personalized shopping experience. One of the emerging trends in fashion ecommerce is livestream shopping, which allows brands to showcase their products in a more interactive and dynamic way. In this article, we will explore the future of livestream fashion and how livestreaming shopping is changing the game.

What is Livestream Shopping?

Livestream shopping is a relatively new concept that is gaining traction in the fashion industry. It involves live streaming video content to an audience, while also giving viewers the ability to purchase products in real-time. This means that customers can watch a live video of a product, add it to their cart with just one click, and proceed to checkout without ever leaving the stream.

Why is Livestream Shopping the Future of Fashion?

The future of fashion is all about creating a more personalized and interactive shopping experience for customers. Live stream shopping offers just that. By allowing customers to interact with the brand in real-time and providing them with a more engaging experience, brands can build stronger relationships with their customers and increase customer loyalty. In fact, according to a recent report by Coresight Research, live stream shopping is expected to reach $26 billion in sales by 2023.

Live stream shopping also provides brands with valuable data on customer behavior and preferences. By monitoring customer engagement and feedback, brands can gain insights into what customers like and don't like, and use this information to improve their products and marketing strategies.

Real Examples of Successful Livestream Shopping in Fashion Ecommerce

One of the most successful examples of live stream shopping in fashion ecommerce is the luxury fashion brand, Burberry, which recently launched a live stream shopping feature on its website. The feature allows customers to watch a live video of a product and purchase it directly from the video.

Another great example is Aldo, a well-known shoe and accessories brand, which partnered with celeb stylist Mimi Cuttrell and TikToker Nate Wyatt to host their first live shopping event. During the event, Wyatt and Cuttrell shared fashion tips and showcased their favorite Aldo products, while viewers could browse the brand’s spring 2021 collection from within the stream.

This successful pilot event attracted around 17,000 page views in the following five days, with an impressive average viewing time of over 12 minutes. The event also had an engagement rate of 308 percent, indicating that live shopping can be an effective way to reach and engage with customers.

We have another brand to highlight as a great role model: Nordstrom, a US-based fashion retailer, launched a dedicated live shopping channel in March 2021 in an effort to keep up with the trend in the industry. Since then, the channel has hosted dozens of live shopping events on topics such as dressing for special occasions, fall fashion, and spring beauty trends.

By taking these themes to the world of live shopping, Nordstrom can engage with customers in a more interactive way, taking questions and gathering feedback in real-time. Additionally, customers can shop the products featured in each live stream as they appear, creating a seamless and engaging shopping experience.

Why Stream Sage is Perfect for Fashion Ecommerce

If you're looking for a live stream shopping platform for your fashion ecommerce business, look no further than Stream Sage. Stream Sage is an innovative platform that empowers brands and creators to boost sales and engagement. With Stream Sage, you can easily create shoppable videos that allow customers to purchase featured products directly from the video. The platform also provides exceptional support for brands and influencers to monitor their success and improve their marketing strategies.

One of the standout features of Stream Sage is the ability to showcase your products in the stream, complete with mini pictures and descriptions, just like on your website. Viewers can easily add items to their cart with just one click and proceed to checkout, all without leaving the stream. Stream Sage streamlines the buying process and creates a more engaging and enjoyable live shopping experience for your customers.

5 Benefits of Livestream Fashion

As e-commerce continues to thrive in the fashion industry, live streaming has emerged as an innovative way to engage consumers and enhance the shopping experience. Here are five benefits of live stream shopping in fashion ecommerce:

1. Improved customer engagement: Live stream fashion allows retailers to create a more personal and interactive shopping experience, increasing customer engagement by up to 40%. For instance, Burberry's recent Tisci-Talk series on Twitch generated over 700,000 views and successfully engaged their target audience.
2. Increased conversions: According to Statista, the global conversion rate for e-commerce is 2.86%, whereas the average conversion rate for live shopping is 32%. As viewers can purchase products directly from the video, there is a higher likelihood of converting leads into customers.
3. Better ROI: Livestream shopping can generate a higher return on investment than other forms of digital advertising. For example, L'Oreal's live stream with Li Jiaqi, a Chinese beauty influencer, generated a sales value of $1.7 million in just two hours.
4. Wider audience reach: Live streaming enables brands to reach a larger audience as viewers can participate from anywhere in the world. The global reach of live stream shopping can significantly increase the visibility of a brand's products.
5. Valuable insights: Through analytics, live stream shopping can provide valuable insights on consumer behavior, preferences, and interests. This data can inform future marketing strategies and help brands optimize their sales and marketing efforts.

Live stream shopping is the future of fashion ecommerce. By providing customers with a more personalized and interactive shopping experience, brands can build stronger relationships with their customers and increase customer loyalty. With the right platform, such as Stream Sage, you can easily create shoppable videos and take advantage of this emerging trend in fashion ecommerce. Don't get left behind – start live stream shopping today! 

With Stream Sage's expertise and technology, you can revolutionize your e-commerce business and boost your bottom line. Reach out at support@streamsage.io.